USAUKCAN

Digital Press Kit

Press ReleaseFounding StoryAbout MONDAY HaircareFounder HeadshotProductsImageryCampaign Videos

MONDAY's 5th Birthday

MONDAY Haircare Celebrates 5 Years of Remarkable Global Growth

March 2025

MONDAY Haircare, the award-winning and rapidly growing brand, is celebrating its 5th anniversary on March 11, 2025, marking a major milestone in its journey. Founded in 2020 by visionary entrepreneur Jaimee Lupton, MONDAY Haircare has revolutionized the beauty industry by making premium-quality haircare accessible while ensuring that it looks aesthetically pleasing on your bathroom shelf. 

In just five years, MONDAY has expanded into 43 countries, reached 80,000 retail locations, and partnered with 160 of the world’s largest retailers. The brand has earned over two dozen prestigious beauty awards from outlets like Allure, Glamour, InStyle, and Cosmopolitan, and was named Haircare Brand of the Year 2024 by Glossy. Recently, MONDAY was also recognized on BeautyMatter’s Future50 List for 2025. 

TikTok Success & Rapid Growth

MONDAY has become the #1 haircare brand on TikTok, with over 480,000 followers and 25 million likes. The brand’s rapid growth includes 300% year-on-year sales growth and is on track to hit an estimated US$350 million in retail sales by 2025. With an average of 65,000 bottles sold daily, MONDAY’s commitment to high-quality, affordable products is clear. 

“We’re incredibly proud of how far MONDAY Haircare has come,” says Jaimee Lupton, founder of MONDAY Haircare. “Our success reflects the power of our products and the ongoing support from our loyal customers. We’re excited to continue innovating and making MONDAY a one stop shop for your full haircare and body routine.” 

Expanding Product Range

To mark its anniversary, MONDAY is expanding its product lineup. The brand, which initially offered only shampoos and conditioners, has now introduced a full range of haircare and body care products. Earlier this year, MONDAY launched five new SKUs in the U.S., including its first-ever styling product, the SLEEK HOLD Hairspray, three enriching Hair Masks, and a new Body Wash formula. 

“We’re making it easier to achieve good hair every day—and have no bad Mondays,” says founder Lupton. 

 

MONDAY's NPD Launch

'Haircare Brand of the Year', MONDAY Haircare, Expands Multi-Award-Winning Range with 5 New Products, For a Head­to-Toe Routine

Introducing 5 New Products to MONDAY's Range: Launching in the UK February 2025

MONDAY Haircare, the beauty brand named 'a global phenomenon','cult-favourite' and 'a coup in the beauty industry', is again expanding its award­winning range with 5 new SKUs: including Hair Masks and Leave-in Conditioner.

MONDAY Haircare's modern approach to accessible beauty has long been an invitation to elevate your everyday routine with affordable yet effective products一the brand's multi-award­winning range is dermatologically tested, Leaping Bunny-approved and free from sulfates and parabens.

The brand launches into hair treatments with three super-nourishing Hair Masks formulated to target three of the biggest hair concerns: dryness, frizz and curl definition.

The DEEP MOISTURE Hair Mask offers intense hydration for normal to dry and damaged hair, restoring moisture and shine with Keratin and Shea Butter. The ANTI-FRIZZ Hair Mask is ideal for taming frizz and flyaways, using the power of Jojoba Oil to create soft, smooth, and shiny locks. The CURL RESTORE Hair Mask is enriched with Bamboo Extract and Coconut Oil to soften and smooth, and deliver deep hydration, making it ideal for boosting shine in curls and coils of all types. All formulas are also sulfate and paraben free, dermatologically tested and cruelty-free.

"With the launch of Hair Masks and Leave-in Conditioners, we're making it even easier to get good hair every day-and have no bad Mondays, says Jaimee Lupton.''I'm so excited for these targeted treatment products to be in people's hands, be out in the world and in people's bathrooms."

As for a personal favourite, Lupton offers: "The DEEP MOISTURE Hair Mask is a godsend for hair; I apply it a couple of times a week before an 'everything' shower. I also use a small amount for extra frizz-smoothing in a slick bun or ponytail."

MONDAY Haircare's Hair Mask & Leave-In treatments will be available to purchase from Boots, Tesco and Superdrug (both online and in stores across the UK) from February 2025.

DEEP MOISTURE Hair Mask- £5.00
ANTI-FRIZZ Hair Mask - £5.00
CURL RESTORE Hair Mask - £5.00
MOISTURE Leave-In Conditioner - £5.00
REPAIR Leave-In Conditioner - £5.00

About MONDAY Haircare

MONDAY has been called ‘a global phenomenon’, ‘cult-favourite’, ‘the shampoo the internet loves’, and ‘a coup in the beauty industry’. Allure says it ‘looks, feels, smells, and performs like an expensive shampoo’.

The #1 haircare brand on TikTok has over 25 million likes and counting—and the little pink bottles you’ve seen all over your feed are loved by good hair enthusiasts around the globe, with the brand’s presence in more than 43 countries, being found in over 80,000+ doors via 175+ of the world’s biggest retailers.

MONDAY’s ethos is that people shouldn’t have to pay more for quality haircare that’s also certified cruelty-free, sustainably minded and free from sulfates and parabens. The brand’s affordable, award-winning formulas have a focus on natural ingredients and bottles are fully recyclable, to help minimise carbon footprint and reduce landfill.

With more than two dozen major beauty awards from the likes of Cosmopolitan, Glamour, Allure and InStyle, and praise from Vogue, Vanity Fair, Forbes, WWD, Allure, ELLE, Harper’s BAZAAR, Nylon, Byrdie and Refinery29, MONDAY is cult haircare without the cult price tag.

MONDAY Haircare is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of luxury formulas at an affordable price point:

“For too long exclusivity has been a real buzzword in beauty, but by definition that means someone is always left out,” says Jaimee. “Instead, MONDAY is part of a more inclusive beauty movement—by making our salon-quality formulas widely available at an accessible price point in a retailer near you.”

THE RANGE

MONDAY’s modern formulas are Leaping Bunny approved, dermatologically tested, pH-balanced, and free from sulfates, parabens and phthalates. They have a focus on hair-loving hero ingredients—such as Hyaluronic Acid, Keratin, Peptides, Amino Acids, Coconut Oil and Shea Butter—to guarantee more good hair days.

LEAPING BUNNY

Furthering it’s commitment to cruelty-free haircare, MONDAY Haircare is proud to be Leaping Bunny approved by animal protection and advocacy organisation Cruelty Free International. The Leaping Bunny programme is internationally recognisable as the gold standard for cruelty-free beauty, awarding brands that meet criteria across product development, supply chain and distribution. Leaping Bunny approval demonstrates that a company has met and continues to meet the programme's criteria in full.

Copy to clipboard
Copied!

Founding Story

MONDAY’s co-founder Jaimee Lupton was frustrated with the lack of premium-quality haircare available at an affordable price point, and in a supermarket or drugstore setting. That’s when the idea for MONDAY was born. She set out to create a product with a luxury look and feel, that was SLS-, paraben- and cruelty-free but without the unnecessary price tag. This mission underlies everything we do.

MONDAY is about everyday good hair. People don’t want to save feeling their best for Friday and Saturday nights; they want to feel that way for Monday morning Zoom calls, too. Beauty these days is so much more about how people look and feel in those in-between moments. We loved the name MONDAY because it’s synonymous with fresh starts, setting intentions, and the optimism of having the whole week ahead of you.

Copy to clipboard
Copied!

Founder Headshot

Products

Smooth

Smooth

Shampoo

12 fl. Oz./354mL

£4.99

For Curly and Frizzy Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning SMOOTH Shampoo and Conditioner incorporate active ingredients, Wheat Protein and gentle naturals such as Coconut Oil and Avocado Oil to provide soft shape and shine for all hair types—especially those that are curly, wavy, frizzy or typically hard to manage. Wheat Protein locks in moisture and helps prevent frizz, while Avocado Oil is rich in triglycerides to help create a protective barrier for the hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

WATER (AQUA), DISODIUM LAURETH SULFOSUCCINATE, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, PEG-7 GLYCERYL COCOATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA (COCONUT) OIL, TOCOPHERYL ACETATE, CITRIC ACID, SODIUM CHLORIDE, DECYL GLUCOSIDE, SODIUM METHYL LAUROYL TAURATE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-7, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DIMETHICONE, SODIUM BENZOATE, PEG-120 METHYL GLUCOSE DIOLEATE, BIS-AMINOPROPYL DIMETHICONE, GLYCOL DISTEARATE, TRIISOSTEARIN, SODIUM PCA, PROPYLENE GLYCOL, BENZYL ALCOHOL, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, TETRADECENE, SODIUM LAURATE, SODIUM SULFATE, BHT, SODIUM METHYLTAURATE, DISODIUM EDTA, HEXYL CINNAMAL, ISOLAURETH-6, HEXADECENE, SODIUM SULFITE, SODIUM CITRATE, GLYCOL STEARATE, LINALOOL, PARFUM (FRAGRANCE)

Download Fact Sheet
Smooth

Smooth

Conditioner

12 fl. Oz./354mL

£4.99

For Curly and Frizzy Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning SMOOTH Shampoo and Conditioner incorporate active ingredients, Wheat Protein and gentle naturals such as Coconut Oil and Avocado Oil to provide soft shape and shine for all hair types—especially those that are curly, wavy, frizzy or typically hard to manage. Wheat Protein locks in moisture and helps prevent frizz, while Avocado Oil is rich in triglycerides to help create a protective barrier for the hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

AQUA (WATER), CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA (COCONUT) OIL, PANTHENOL, TOCOPHERYL ACETATE, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, TETRASODIUM EDTA, ISODODECANE, SODIUM PCA, STEARAMIDOPROPYL DIMETHYLAMINE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, BENZYL ALCOHOL, CETRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, TRIDECETH-12, HEXYL CINNAMAL, PARFUM (FRAGRANCE)

Download Fact Sheet
Moisture

Moisture

Shampoo

12 fl. Oz./354mL

£4.99

For Dry and Dull Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Award winning
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning MOISTURE Shampoo and Conditioner contain active ingredients, Hyaluronic Acid and gentle naturals such as Coconut Oil and Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived.

Hyaluronic Acid has moisture-binding properties, while Coconut Oil provides deep hydration and shine, and Shea Butter helps to seal the cuticle and soften hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

AQUA (WATER), COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM CHLORIDE, HYDROLYZED RICE PROTEIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA (COCONUT) OIL, TOCOPHERYL ACETATE, CITRIC ACID, COCO-GLUCOSIDE, SODIUM LAUROYL SARCOSINATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, GLYCERYL OLEATE, POLYQUATERNIUM-7, POLYQUATERNIUM-10, POLYQUATERNIUM-11, ACRYLATES COPOLYMER, PHENOXYETHANOL, COCAMIDE MIPA, SODIUM BENZOATE, GLYCOL DISTEARATE, BENZYL ALCOHOL, ETHYLHEXYLGLYCERIN, GLYCOL STEARATE, SODIUM SULFITE, HEXYL CINNAMAL, LINALOOL, PARFUM (FRAGRANCE)

Download Fact Sheet
Moisture

Moisture

Conditioner

12 fl. Oz./354mL

£4.99

For Dry and Dull Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Award winning
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning MOISTURE Shampoo and Conditioner contain active ingredients, Hyaluronic Acid and gentle naturals such as Coconut Oil and Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived.

Hyaluronic Acid has moisture-binding properties, while Coconut Oil provides deep hydration and shine, and Shea Butter helps to seal the cuticle and soften hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

AQUA (WATER), CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA(COCONUT) OIL, HYDROLYZED RICE PROTEIN, PANTHENOL, TOCOPHERYL ACETATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, CITRIC ACID, SODIUM BENZOATE, ISODODECANE, SODIUM PCA, STEARAMIDOPROPYL DIMETHYLAMINE, PHENOXYETHANOL, BENZYL ALCOHOL, ETHYLHEXYLGLYCERIN, CETRIMONIUM CHLORIDE, TRIDECETH-12, ISOPROPYL ALCOHOL, TETRASODIUM EDTA, HEXYL CINNAMAL, PARFUM (FRAGRANCE)

Download Fact Sheet
Repair

Repair

Shampoo

12 fl. Oz./354mL

£4.99

For Dry to Damaged Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s REPAIR Shampoo and Conditioner incorporate active ingredients, Hydrolyzed Keratin and replenishing naturals such as Coconut Oil, Shea Butter, Argan Oil and Cocoa Butter to help nourish dry, damaged and depleted hair back to life—leaving it feeling strengthened and restored.

Coconut Oil and Shea Butter provide deep hydration and shine, while Keratin helps to protect hair from damage. In addition, Argan Oil and Cocoa Butter are deeply hydrating and help to slow the loss of moisture from hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Acrylates Copolymer, Phenoxyethanol, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Benzoate, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocos Nucifera (Coconut) Oil, Glyceryl Oleate, Coco-Glucoside, Polyquaternium-7, Polyquaternium-11, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Citric Acid, Hexyl Cinnamal, Glycol Stearate, Linalool, Sodium Sulfite, Tocopheryl Acetate, Coconut Acid, Isopropanolamine, Tocopherol, Hydrolyzed Keratin, Butylene Glycol.

Download Fact Sheet
Repair

Repair

Conditioner

12 fl. Oz./354mL

£4.99

For Dry to Damaged Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s REPAIR Shampoo and Conditioner incorporate active ingredients, Hydrolyzed Keratin and replenishing naturals such as Coconut Oil, Shea Butter, Argan Oil and Cocoa Butter to help nourish dry, damaged and depleted hair back to life—leaving it feeling strengthened and restored.

Coconut Oil and Shea Butter provide deep hydration and shine, while Keratin helps to protect hair from damage. In addition, Argan Oil and Cocoa Butter are deeply hydrating and help to slow the loss of moisture from hair.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Stearamidopropyl Dimethylamine, Hydroxyethylcellulose, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Guar Hydroxypropyltrimonium Chloride, Isododecane, Sodium PCA, Citric Acid, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Benzyl Alcohol, Panthenol, Ethylhexylglycerin, Cetrimonium Chloride, Trideceth-12, Tetrasodium EDTA, Hexyl Cinnamal, Tocopheryl Acetate, Linalool, Tocopherol, Hydrolyzed Keratin, Butylene Glycol.

Download Fact Sheet
Volume

Volume

Shampoo

12 fl. Oz./354mL

£4.99

For Thin and Fine Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning VOLUME Shampoo and Conditioner incorporate active ingredients, Hydrolyzed Collagen and replenishing naturals such as Coconut Oil, Shea Butter and Macadamia Oil to lightly hydrate thin, fine and flat hair.

Hydrolyzed Collagen helps revive strands to leave hair feeling full and plump, while Coconut Oil provides deep hydration and Shea Butter helps to seal the cuticle and soften hair. In addition, Macadamia Oil has emollient qualities to help improve hair shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

WATER (AQUA), DISODIUM LAURETH SULFOSUCCINATE, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDE MEA, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, GLYCERIN, PEG-7 GLYCERYL COCOATE, COCOS NUCIFERA (COCONUT) OIL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, TOCOPHERYL ACETATE, CITRIC ACID, SODIUM LAUROYL SARCOSINATE, DECYL GLUCOSIDE, POLYQUATERNIUM-7, SODIUM BENZOATE, SODIUM CHLORIDE, SODIUM PCA, PEG-120 METHYL GLUCOSE DIOLEATE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, BENZYL ALCOHOL, TETRADECENE, BHT, DISODIUM EDTA, SODIUM SULFATE, HEXYL CINNAMAL, SODIUM SULFITE, HEXADECENE, BUTYLENE GLYCOL, LINALOOL, PARFUM (FRAGRANCE)

Download Fact Sheet
Volume

Volume

Conditioner

12 fl. Oz./354mL

£4.99

For Thin and Fine Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s award-winning VOLUME Shampoo and Conditioner incorporate active ingredients, Hydrolyzed Collagen and replenishing naturals such as Coconut Oil, Shea Butter and Macadamia Oil to lightly hydrate thin, fine and flat hair.

Hydrolyzed Collagen helps revive strands to leave hair feeling full and plump, while Coconut Oil provides deep hydration and Shea Butter helps to seal the cuticle and soften hair. In addition, Macadamia Oil has emollient qualities to help improve hair shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

AQUA (WATER), CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, BUTYROSPERMUM PARKII (SHEA) BUTTER, COCOS NUCIFERA (COCONUT) OIL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, PANTHENOL, TOCOPHERYL ACETATE, CITRIC ACID, HYDROXYETHYLCELLULOSE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DISTEARYLDIMONIUM CHLORIDE, AMODIMETHICONE, PHENOXYETHANOL, SODIUM BENZOATE, ISODODECANE, SODIUM PCA, BENZYL ALCOHOL, ETHYLHEXYLGLYCERIN, CETRIMONIUM CHLORIDE, TRIDECETH-12, TETRASODIUM EDTA, HEXYL CINNAMAL, BUTYLENE GLYCOL, ISOPROPYL ALCOHOL,PARFUM (FRAGRANCE)

Download Fact Sheet
Color Protect

Color Protect

Shampoo

12 fl. Oz./354mL

£4.99

For Color-Treated Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s COLOR PROTECT Shampoo and Conditioner incorporate active ingredients, essential Amino Acids and nourishing naturals such as Coconut Oil, Shea Butter, Vitamin E and Jojoba Oil to help prevent fading of colour-treated hair—leaving it with extra vibrance and shine.

Amino Acids help to support hair protein health, while Jojoba Oil contains vitamins that help to fortify hair, and Coconut Oil, Shea Butter and Vitamin E all promote hair shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Acrylates Copolymer, Phenoxyethanol, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Benzoate, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Coco-Glucoside, Cocos Nucifera (Coconut) Oil, Glyceryl Oleate, Polyquaternium-7, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter, Polyquaternium-11, Ethylhexylglycerin, Citric Acid, Hexyl Cinnamal, Glycol Stearate, Linalool, Sodium Sulfite, Tocopheryl Acetate, Coconut Acid, Isopropanolamine, Tocopherol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

Download Fact Sheet
Color Protect

Color Protect

Conditioner

12 fl. Oz./354mL

£4.99

For Color-Treated Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s COLOR PROTECT Shampoo and Conditioner incorporate active ingredients, essential Amino Acids and nourishing naturals such as Coconut Oil, Shea Butter, Vitamin E and Jojoba Oil to help prevent fading of colour-treated hair—leaving it with extra vibrance and shine.

Amino Acids help to support hair protein health, while Jojoba Oil contains vitamins that help to fortify hair, and Coconut Oil, Shea Butter and Vitamin E all promote hair shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Stearamidopropyl Dimethylamine, Hydroxyethylcellulose, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Isododecane, Citric Acid, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Benzyl Alcohol, Panthenol, Ethylhexylglycerin, Cetrimonium Chloride, Trideceth-12, Tetrasodium EDTA, Hexyl Cinnamal, Tocopheryl Acetate, Linalool, Tocopherol, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

Download Fact Sheet
Clarify

Clarify

Shampoo

12 fl. Oz./354mL

£4.99

For a Deeper Clean

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s CLARIFY Shampoo and Conditioner incorporate active ingredients, antioxidant Grapefruit Extract and essential naturals such as Coconut Oil, Shea Butter and Ceramides to deeply cleanse and provide light hydration to oily hair prone to build-up—leaving it feeling refreshed and balanced.

Grapefruit Extract helps to cleanse and balance—while Ceramides are lipid molecules that help protect hair from environmental factors.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Cocamidopropyl Hydroxysultaine, PEG-7 Glyceryl Cocoate, Glycerin, Cocamide MIPA, Phenoxyethanol, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, Sodium Benzoate, Fragrance (Parfum), Cocos Nucifera (Coconut) Oil, Citric Acid, Sodium PCA, Benzyl Alcohol, Ethylhexylglycerin, Polyquaternium-7, Hexyl Cinnamal, Decyl Glucoside, Sodium Sulfite, Linalool, Tocopheryl Acetate, Coconut Acid, Isopropanolamine, Tocopherol, Citrus Paradisi (Grapefruit) Fruit Extract, Butylene Glycol, Hydroxyacetophenone.

Download Fact Sheet
Clarify

Clarify

Conditioner

12 fl. Oz./354mL

£4.99

For a Deeper Clean

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s CLARIFY Shampoo and Conditioner incorporate active ingredients, antioxidant Grapefruit Extract and essential naturals such as Coconut Oil, Shea Butter and Ceramides to deeply cleanse and provide light hydration to oily hair prone to build-up—leaving it feeling refreshed and balanced.

Grapefruit Extract helps to cleanse and balance—while Ceramides are lipid molecules that help protect hair from environmental factors.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Distearyldimonium Chloride, Amodimethicone, Hydroxyethylcellulose, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Guar Hydroxypropyltrimonium Chloride, Isododecane, Sodium PCA, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Benzyl Alcohol, Panthenol, Ethylhexylglycerin, Citric Acid, Cetrimonium Chloride, Trideceth-12, Tetrasodium EDTA, Hexyl Cinnamal, Tocopheryl Acetate, Linalool, Tocopherol, Citrus Paradisi (Grapefruit) Fruit Extract, Butylene Glycol, Hydroxyacetophenone.

Download Fact Sheet
Curl Define

Curl Define

Shampoo

12 fl. Oz./354mL

£4.99

For Curly and Coily Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s CURL DEFINE is a nourishing formula containing hydrating Peptides and gentle natural ingredients to tame frizz and enhance the natural shape of curls—while nourishing and strengthening hair. Peptides help with hair resilience while Coconut Oil and Provitamin B5 hydrate, smooth and add shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Acrylates Copolymer, Phenoxyethanol, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Benzoate, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocos Nucifera (Coconut) Oil, Glyceryl Oleate, Coco-Glucoside, Polyquaternium-7, Polyquaternium-11, Benzyl Alcohol, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Citric Acid, Hexyl Cinnamal, Glycol Stearate, Linalool, Sodium Sulfite, Tocopheryl Acetate, Coconut Acid, Isopropanolamine, Tocopherol, Hydrolyzed Keratin, Butylene Glycol.

Download Fact Sheet
Curl Define

Curl Define

Conditioner

12 fl. Oz./354mL

£4.99

For Curly and Coily Hair

Multi award-winning
0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s CURL DEFINE is a nourishing formula containing hydrating Peptides and gentle natural ingredients to tame frizz and enhance the natural shape of curls—while nourishing and strengthening hair. Peptides help with hair resilience while Coconut Oil and Provitamin B5 hydrate, smooth and add shine.

How to Use

Apply to wet hair, gently lather and rinse.

Ingredients

Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Stearamidopropyl Dimethylamine, Hydroxyethylcellulose, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Guar Hydroxypropyltrimonium Chloride, Isododecane, Sodium PCA, Citric Acid, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Benzyl Alcohol, Panthenol, Ethylhexylglycerin, Cetrimonium Chloride, Trideceth-12, Tetrasodium EDTA, Hexyl Cinnamal, Tocopheryl Acetate, Linalool, Tocopherol, Hydrolyzed Keratin, Butylene Glycol.

Download Fact Sheet
Anti-Frizz

Anti-Frizz

Hair Mask

8.4 fl. Oz./250mL

£5.00

For Frizz-Prone Hair

0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare ANTI-FRIZZ Hair Mask works to soften and smooth hair that’s prone to frizz and flyaways, with protective Jojoba and Sweet Almond Oil. Hair is left feeling nourished and more manageable.

How to Use

1-2 times per week, apply to damp or dry hair as a treatment and leave for 10 minutes before rinsing out.

Ingredients

AQUA (WATER), GLYCERIN, COCOS NUCIFERA (COCONUT) OIL, CETEARYL ALCOHOL, DIMETHICONE, DIMETHICONOL, DIGLYCERIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, C10-18 TRIGLYCERIDES, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BEHENTRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, PEG-100 STEARATE, GLYCERYL STEARATE, ISOPROPYL ALCOHOL, POLYQUATERNIUM-37, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, LAURETH-23, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCAMIDOPROPYL BETAINE, C12-15 PARETH-3, PPG-1 TRIDECETH-6, ETHYLHEXYLGLYCERIN, CITRIC ACID, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, SORBITAN OLEATE, POLYSORBATE 60, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, PHENOXYETHANOL, CHLORPHENESIN, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALOOL.

Download Fact Sheet
Deep Moisture

Deep Moisture

Hair Mask

8.4 fl. Oz./250mL

£5.00

For Dry to Damaged Hair

0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare DEEP MOISTURE Hair Mask works to restore strength and nourishment to dry and damaged hair with hydrating naturals, plus reparative Keratin.

How to Use

1-2 times per week, apply to damp or dry hair as a treatment and leave for 10 minutes before rinsing out.

Ingredients

AQUA (WATER), GLYCERIN, COCOS NUCIFERA (COCONUT) OIL, CETEARYL ALCOHOL, DIMETHICONE, DIMETHICONOL, DIGLYCERIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, C10-18 TRIGLYCERIDES, HYDROLYZED KERATIN, ARGANIA SPINOSA KERNEL OIL, THEOBROMA CACAO (COCOA) SEED BUTTER, PHENOXYETHANOL, BEHENTRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, PEG-100 STEARATE, GLYCERYL STEARATE, CHLORPHENESIN, ISOPROPYL ALCOHOL, POLYQUATERNIUM-37, DISODIUM EDTA, LAURETH-23, TEA-DODECYLBENZENESULFONATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, COCAMIDOPROPYL BETAINE, C12-15 PARETH-3, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PPG-1 TRIDECETH-6, ETHYLHEXYLGLYCERIN, CITRIC ACID, ACRYLATES/STEARYL METHACRYLATE. COPOLYMER, SORBITAN OLEATE, POLYSORBATE 60, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALOOL.

Download Fact Sheet
Curl Restore

Curl Restore

Hair Mask

8.4 fl. Oz./250mL

£5.00

For Curly and Coily Hair

0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare CURL RESTORE Hair Mask works to restore hydration and shine to curls of all types, thanks to nourishing Bamboo Extract and Shea Butter. Curls are left feeling soft and replenished, for more good hair days.

How to Use

1-2 times per week, apply to damp or dry hair as a treatment and leave for 10 minutes before rinsing out.

Ingredients

AQUA (WATER), GLYCERIN, COCOS NUCIFERA (COCONUT) OIL, CETEARYL ALCOHOL, DIMETHICONE, DIMETHICONOL, DIGLYCERIN, BUTYROSPERMUM PARKII (SHEA) BUTTER, C10-18 TRIGLYCERIDES, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, PHYLLOSTACHYS BAMBUSOIDES EXTRACT, BEHENTRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, PEG-100 STEARATE, GLYCERYL STEARATE, ISOPROPYL ALCOHOL, POLYQUATERNIUM-37, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, LAURETH-23, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCAMIDOPROPYL BETAINE, C12-15 PARETH-3, PPG-1 TRIDECETH-6, ETHYLHEXYLGLYCERIN, CITRIC ACID, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, SORBITAN OLEATE, POLYSORBATE 60, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, PHENOXYETHANOL, CHLORPHENESIN, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LINALOOL.

Download Fact Sheet
Original

Original

Dry Shampoo

6.7 fl. Oz./200mL

£3.00

Instant Oil Absorption for Long-Lasting Freshness

No SLES or benzene
Certified cruelty-free
Dermatologically tested
Recyclable can
Subtle gardenia scent
Leaves no white cast

Details

Wish you could make that just-washed feeling last longer? With a subtle gardenia scent, MONDAY Haircare’s ORIGINAL Dry Shampoo absorbs excess oil to freshen hair between washes—while nourishing Keratin helps to balance and protect.

How to Use

Shake can well and spray 20-30cm from head toward roots. Leave for 10 seconds, then brush through.

Ingredients

HYDROFLUOROCARBON 152A, BUTANE, ISOBUTANE, PROPANE, ALCOHOL DENAT., ORYZA SATIVA (RICE) STARCH, COCOYL HYDROLYZED KERATIN, CETRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), LINALOOL

Download Fact Sheet
Brunette

Brunette

Dry Shampoo

6.7 fl. Oz./200mL

£3.00

Instant, Long-Lasting Freshness for Darker Hair

No SLES or benzene
Certified cruelty-free
Dermatologically tested
Recyclable can
Subtle gardenia scent
Suitable for darker hair

Details

Wish you could make that just-washed feeling last longer? With a subtle gardenia scent and a formula designed to blend seamlessly into darker hair, MONDAY Haircare’s BRUNETTE Dry Shampoo absorbs excess oil to freshen hair between washes—while nourishing Keratin helps to balance and protect.

How to Use

Shake can well and spray 20-30cm from head toward roots. Leave for 10 seconds, then brush through.

Ingredients

HYDROFLUOROCARBON 152A, BUTANE, ISOBUTANE, PROPANE, ALCOHOL DENAT., ORYZA SATIVA (RICE) STARCH, COCOYL HYDROLYZED KERATIN, CETRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), LINALOOL, IRON OXIDES

Download Fact Sheet
Volume

Volume

Dry Shampoo

6.7 fl. Oz./200mL

£3.00

Instant, Long-Lasting Freshness with Volume

No SLES or benzene
Certified cruelty-free
Dermatologically tested
Recyclable can
Subtle gardenia scent
Leaves no white cast

Details

Wish you could make that just-washed feeling last longer? With plumping Collagen and a subtle gardenia scent, MONDAY Haircare’s VOLUME Dry Shampoo adds texture and body while absorbing excess oil to freshen on the go.

How to Use

Shake can well and spray 20-30cm from head toward roots. Leave for 10 seconds, then brush through.

Ingredients

HYDROFLUOROCARBON 152A, BUTANE, ISOBUTANE, PROPANE, ALCOHOL DENAT., ORYZA SATIVA (RICE) STARCH, SILICA, TALC, HYDROLYZED COLLAGEN, CETRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), LINALOOL.

Download Fact Sheet
Moisture

Moisture

Leave-In Conditioner

5.1 fl. Oz./150mL

£5.00

0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s MOISTURE Leave-In Conditioner is a multi-tasker that promotes longer, healthier hair by deeply hydrating, as well as protecting from heat and breakage. With Hyaluronic Acid to optimize moisture levels, plus Shea Butter, Wheat Protein and Jojoba and Almond Oils, hair is left soft, shiny and frizz-free.

How to Use

Apply to damp hair, focusing on mid-lengths and ends. Comb through. Do not rinse.

Ingredients

AQUA (WATER), DIMETHICONE, CETEARYL ALCOHOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, GLYCERIN, CETEARETH-20, PHENOXYETHANOL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, POLYQUATERNIUM-37, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED WHEAT PROTEIN, HYDROXYETHYLCELLULOSE, BUTYROSPERMUM PARKII (SHEA) BUTTER, SODIUM HYALURONATE, BEHENTRIMONIUM METHOSULFATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, DIMETHICONOL, CHLORPHENESIN, PPG-1 TRIDECETH-6, CITRIC ACID, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, SORBITAN OLEATE, DISODIUM PHOSPHATE, POLYSORBATE 60, POTASSIUM SORBATE, SODIUM PHOSPHATE, PARFUM (FRAGRANCE), HEXYL CINNAMAL, LIMONENE, LINALOOL

Download Fact Sheet
Repair

Repair

Leave-In Conditioner

5.1 fl. Oz. /150mL

£5.00

0% sulfates
Certified cruelty-free
Dermatologically tested
Recyclable bottles
Subtle gardenia scent

Details

MONDAY Haircare’s REPAIR Leave-In Conditioner is a multi-tasker that promotes longer, stronger hair by deeply nourishing, as well as protecting from heat and breakage. Thanks to reparative Keratin, Wheat Protein and natural oils such as Jojoba and Almond Oil, hair is left perfectly smooth and frizz-free.

How to Use

Apply to damp hair, focusing on mid-lengths and ends. Comb through. Do not rinse.

Ingredients

AQUA (WATER), DIMETHICONE, CETEARYL ALCOHOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, GLYCERIN, CETEARETH-20, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, PHENOXYETHANOL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED WHEAT PROTEIN, POLYQUATERNIUM-37, HYDROXYETHYLCELLULOSE, HYDROLYZED KERATIN, ARGANIA SPINOSA KERNEL OIL, THEOBROMA CACAO (COCOA) SEED BUTTER, BEHENTRIMONIUM METHOSULFATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, DIMETHICONOL, CHLORPHENESIN, PPG-1 TRIDECETH-6, CITRIC ACID, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, SORBITAN OLEATE, DISODIUM PHOSPHATE, POLYSORBATE 60, POTASSIUM SORBATE, SODIUM PHOSPHATE, PARFUM(FRAGRANCE), HEXYL CINNAMAL, LIMONENE, LINALOOL

Download Fact Sheet

Imagery

Campaign Videos

Press Contact

To get in touch, contact monday@capsulecomms.com