MONDAY's 5th Birthday
MONDAY Haircare Celebrates 5 Years of Remarkable Global Growth
March 2025
MONDAY Haircare, the award-winning and rapidly growing brand, is celebrating its 5th anniversary on March 11, 2025, marking a major milestone in its journey. Founded in 2020 by visionary entrepreneur Jaimee Lupton, MONDAY Haircare has revolutionized the beauty industry by making premium-quality haircare accessible while ensuring that it looks aesthetically pleasing on your bathroom shelf.
In just five years, MONDAY has expanded into 43 countries, reached 80,000 retail locations, and partnered with 160 of the world’s largest retailers. The brand has earned over two dozen prestigious beauty awards from outlets like Allure, Glamour, InStyle, and Cosmopolitan, and was named Haircare Brand of the Year 2024 by Glossy. Recently, MONDAY was also recognized on BeautyMatter’s Future50 List for 2025.
TikTok Success & Rapid Growth
MONDAY has become the #1 haircare brand on TikTok, with over 480,000 followers and 25 million likes. The brand’s rapid growth includes 300% year-on-year sales growth and is on track to hit an estimated US$350 million in retail sales by 2025. With an average of 65,000 bottles sold daily, MONDAY’s commitment to high-quality, affordable products is clear.
“We’re incredibly proud of how far MONDAY Haircare has come,” says Jaimee Lupton, founder of MONDAY Haircare. “Our success reflects the power of our products and the ongoing support from our loyal customers. We’re excited to continue innovating and making MONDAY a one stop shop for your full haircare and body routine.”
Expanding Product Range
To mark its anniversary, MONDAY is expanding its product lineup. The brand, which initially offered only shampoos and conditioners, has now introduced a full range of haircare and body care products. Earlier this year, MONDAY launched five new SKUs in the U.S., including its first-ever styling product, the SLEEK HOLD Hairspray, three enriching Hair Masks, and a new Body Wash formula.
“We’re making it easier to achieve good hair every day—and have no bad Mondays,” says founder Lupton.
MONDAY's NPD Launch
‘Haircare Brand of the Year’, MONDAY Haircare, Expands Multi-Award-Winning Range with 5 New Products, For a Head-to-Toe Routine
January 2025
MONDAY Haircare, the beauty brand named ‘a global phenomenon’, ‘cult-favorite’ and ‘a coup in the beauty industry’, is again expanding its award-winning range in the US with 5 new SKUs: including Hair Spray, Hair Masks and a new Body Wash.
MONDAY Haircare’s modern approach to accessible beauty has long been an invitation to elevate your everyday routine with affordable yet effective products—the brand’s multi-award-winning range is dermatologically tested, Leaping Bunny-approved and free from sulfates and parabens.
Introducing 5 New Products to MONDAY’s Range: Launching in the U.S. in January 2025
The brand’s first-ever dedicated styling product, SLEEK HOLD Hairspray, is a versatile and buildable medium-to-firm hold formula that provides up to 24-hour frizz control—while remaining lightweight and without leaving behind sticky residue. Whether creating a bouncy blowout or slicked pony, you can style, set and forget to ensure a good hair day, all day long.
The brand launches into hair treatments with three super-nourishing Hair Masks formulated to target three of the biggest hair concerns: dryness, frizz and curl definition. The DEEP MOISTURE Hair Mask offers intense hydration for normal to dry and damaged hair, restoring moisture and shine with Keratin and Shea Butter. The ANTI-FRIZZ Hair Mask is ideal for taming frizz and flyaways, using the power of Jojoba Oil to create soft, smooth, and shiny locks. The CURL RESTORE Hair Mask is enriched with Bamboo Extract and Coconut Oil to soften and smooth, and deliver deep hydration, making it ideal for boosting shine in curls and coils of all types. All formulas are also sulfate and paraben free, dermatologically tested and cruelty-free.
Whatever your skin type, MONDAY Body Wash brings a little luxury to your daily routine with its two lines: its bestselling MOISTURE Body Wash; and the NEW CLEANSE Body Wash. CLEANSE Body Wash has been formulated with Grapefruit Extract as an invigorating, refreshing formula for normal to oily/combination skin, while MOISTURE continues to be beloved by normal to dry types with the addition of Hyaluronic Acid. No matter your skin’s needs, these dreamy gardenia-scented formulas make for an everyday moment of self-care.
“With the launch of MONDAY Hairspray, Hair Masks and a new Body Wash formula, we’re making it even easier to get good hair every day—and have no bad Mondays,” says Jaimee Lupton. “I’m so excited for our first targeted styling product to be in people’s hands, and to continue to expand our body range, which has been even more popular than we expected. I’m so thrilled for these new products to be out in the world and in people’s bathrooms.” As for a personal favorite, Lupton offers: “The DEEP MOISTURE Hair Mask is a godsend for hair; I apply it a couple of times a week before an ‘everything’ shower. I also use a small amount for extra frizz-smoothing in a slick bun before layering on our SLEEK HOLD Hairspray.”
